Friday, May 29, 2015

Don't Say I Didn't Warn You--DC And The 1/2 Page Ads

Last Friday I did a post warning of some rumors that DC was going to start running half page ads on the same pages as actual Marvel used to do for a couple of months 40-odds years ago:

No one responded...hey, it was only a rumor, and it was a holiday weekend, and DC would never do anything like that in 2015, right?

Well, it turns out that it wasn't so much a rumor as a "hey, this is really happening starting in June."

As artist Chris Burnham confirmed upon receiving his comp copy's of next week's books:
Burnham goes on to say that all the new DC #1's have this "feature." It's unclear if this will be happening only in the new books, which are $2.99, or in the continuing titles, which are anywhere from $2.99-$4.99, or what.

Great way to run a re-launch, DC!!

So while this sad plan may be a fait accompli, it's not too late to register your displeasure. As I said last week, "We should let DC know, before it happens, that, in the 21st century, this really isn't acceptable. We should tell Time/Warner that it might be unseemly and counter-productive for a multi-billion dollar media empire to try and eke out a few thousand extra dollars at the price of aesthetically wrecking the product we're paying for (and they're basing toys and movies upon). We should say loudly and often that any advertiser who buys space like that won't be patronized by us."

Or, we can sit there and meekly eat our Twix bars and shrug, not minding the distractions of having our stories even more interrupted by advertising than it already is. Your call.

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