So let's go check out this song:
Oh, wait, there's more lyrics?
So what the hell was the deal here? Why the repeated emphasis on sharing this doggerel with your parents?
Well, with precisely zero research, I'm going to hazard that Great Comics (the comic publisher) & Lawrence Publishing (cited as the copyright holder for the song) were the same outfit, or owned by the same company, and this was an early guerrilla marketing campaign to create a hit song. Kids across America get parents to read and sing The Bat, then they release a hit record by some crooner to take advantage of the insane demand, and voila: millions of dollars!!
Or, maybe it was just a silly space-filling feature...
Here's the full page of sing-a-long joy: