What's Your Number?

It's a typical candy ad from the era...

But Bit-O-Honey has an curious sideline going on:

My number?!?

Ah, quack numerology!

And what does our ridiculously arbitrary "number-alphabet" tell us about the personality of "fours" like Patrick Henry?

Man, it makes newspaper horoscopes look like respectable science!

Still, Bit-O-Honey was doing this completely for free!!

No labels to mail in (to artificially boost sales). No outrageous postage and handling--in fact, no postage whatsoever!

We can only presume that Bit-O-Honey's owner was interested in building a mailing list of kids to later send marketing materials/catalogues to?? (Or if this were a more cynical age, a list of children's addresses so...nope, I just can't go there)

So...what's your number?!?!?

From Wow Comics #41 (1946)