Well, duh...that's pretty easy to answer:"The Mystery Men are Marvel's admission that JMS screwed them pretty hard on The Twelve but they still want to use free Golden Age characters, so they're trying again, with hopefully more reliable results."
Also acceptable would be "The Mystery Men project would sure seem to imply that Tom Brevoort was...overly optimistic...when he tweeted that JMS would be finishing The Twelve any time soon."
Hey, Marvel, if you're really desperate for public domain intellectual properties to exploit, I've got a few for you...
For a more serious discussion of The Mystery Men, and who they might be, and who might be doing the book, check out this article...
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