Thursday, June 16, 2011

Diversity In Subs, Not So much In Heroes

Finally revealed--the true reason DC is rebooting Justice League:

Yup, the new version of Justice League--or at least the spiffy new logo--debuts in the 8 page (EIGHT PAGES!!!!) mini-comic that appears in most of the DC books this week.

And lest you doubt the commercial intent of this package:

Yup, because NFL players are always walking along the beach discussing the exact ingredients of their Subway sandwiches!

The best part? Bad guys show up, the Justice League shows up, and things quickly devolve to the level of the classic Hostess ads. Don't believe me?

Ha ha--it's funny because Black Manta is a child killer, and he loves your sandwiches. What, Subway, was Doctor Light too busy?

But the bestest part is here, as we see the poster advertising the Justice League's presence:

So...Cyborg: big enough to be a founding member of the new improved Justice League, but not big enough to be in a cheesy Subway ad/story. Good start, DC, to that plan to make Cyborg your big new star. So much for that new diversity.

(In fairness, the story does feature three African-American football players saving Aquaman and being crucial to the Justice League's victory, so we shouldn't try to draw too many inferences. Still, the debut of the new more diverse DC Universe, at least in advertisement form, leaves six white faces on their heroes, and not even a green one to break up the monotone.)

But the bestest bestest part?

We're gonna get three more of these!!

1 comment:

Stephen said...

These next few months are going to be...awesome. Manta should have gotten caught in a trawler net full of sandwiches -- true Hostess style. I think my DC pull list will drop to zero. Why does Wonder Woman appear to have gained seventy pounds? However, Suh is a badass.