Emily Litella Moment

This ad was on the inside back cover of most of this week's Marvels:

Now, far be it from me to be a stick in the mud, but do we really needs to know about Tony Stark's bathroom habits? And how would you put that kind of thing on a sphincter, anyway? I mean...

Excuse me? What?

Oh, Armored POPPER....

Never mind.

Seriously, that's what I thought I saw when I first read the damned thing...