One of the inserting things about the many
PSA comic books out there is how the creators chose to present the evils they're trying to combat.
Of course, since they use super-heroes, the good guys need somebody to hit. And you
can't hit bad habits or germs or concepts. So the creators
anthropomorphize the ills into something more...comic-booky.
For example,
in the past we've discussed how, when warning us about the dangers of asthma,
Captain America had to fight...the
Asthma Monster!!
And when combating the perils of smoking, of course
Spider-Man,
Storm and
Power Man had to face...the menace of
Smokescreen!!
The trend continues in my most recent
Quarter Bin PSA finds. For when Spidey wishes to battle the scourge of
illiteracy...
...they still have to give him someone to punch...namely,
Troglodyte,
a caveman with a ray gun that teleports people into books!!
Yes, messages are much easier to absorb when you give heroes someone to punch!
And when you want Captain America to go to
war against drugs...
...it's always best to show that drugs are
the work of an alien race who wishes to see if plucky humanity can be tricked into subjugating itself!
So aliens come down to Earth disguised as drug pushers...
Of course, no one believes Mitch...
Oh,
Peter David...
Adventures In Reading Starring The Amazing Spider-Man #1 and Captain America Goes To War Against Drugs #1 are both from 1990.
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