Saturday, June 25, 2011

DC Missed The Boat

Clearly, in the rush to come up with 52 new titles (why 52?? Why not?? Because it would make a good deck of playing cards?), DC has failed by giving us mostly the same old same old. 4 Green Lantern titles and 9 Bat titles?? You've wasted 1/4 of your output there!!

And how many three-time losers are you giving a fourth chance to, DC? Aquaman? Hawkman? Green Arrow? Animal Man? Captain Atom? Blue Beetle?? C'mon, these schlubs couldn't hold there own titles before (multiple times before for most of them). What would make you think that this time will be any different?

No, DC really missed the boat here, a prime chance to really shake up the marketplace!! They should have taken an example from an old competitor, long-since absorbed by the DC Borg Collective:

Hells yeah!! Back in 1971, Charlton was publishing 11--that's right, 11--different romance comics. And the number being published now?? ZERO!!

Shouldn't DC have have taken some of their new output and, instead of wasting it on still more super-hero titles, given us romance comics??

Can you believe that they wouldn't want to protect trademarks like Career Girl Romances or Teen Confessions or Love Diary?!?

Oh, DC, it's still not too late...enough with the Wildstorm revivals and multi-colored Lanterns and rebooted Titans--give us some romance comics!! If you're going to roll back the clock, let's really roll it back, to a time when the market wasn't all super-heroes, and publishers actually aimed at demographics other than males 18-34!!

Please?
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4 comments:

  1. notinthefaceJune 25, 2011 at 9:03 AM

    But..but..but....girls don't READ COMICS!!!

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  2. SiskoidJune 25, 2011 at 10:02 AM

    If they'd been serious about enlarging their demographic, they'd have genre-busted the damn DCU. And gone "no-monthlies, all-trades". And priced the downloads way lower.

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  3. AnonymousJune 25, 2011 at 12:54 PM

    @siskoid...so true. The very least they could have done was go with a digital unlimited model like Marvel and then had a pay per book for newer titles. DC has a marketing and merchandising problem they need to fix, and simply dropping the price and starting over is not going to fix it.

    And Snell, DC kinda did try to market more to girls with their uber trendy I, Vampire. I am sure that somehow Didio and Lee will find a substance that is light enough to lift that lead balloon off the ground, but they are going to need a ton of the stuff with Omac and all the other stinkers they have coming.

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  4. ChrisJune 25, 2011 at 11:52 PM

    The average comic buyer is a 41 yr old dude. DC needs to print some comics about divorced guys who have to live in a little apartment cause their wife has their old house and all the money. Or maybe a new Batman book.

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