Thursday, December 24, 2009

Marvel Also Believes In Multiple Climaxes

Yesterday I ragged on DC for declaring that Green Lantern Corps #46 would feature "Blackest Night comes to its epic and stunning conclusion" while simultaneously saying that Blackest Night #8 (out two weeks later) would feature "the extra-sized conclusion..."

Well, fair is fair, so today it's Marvel's turn. From the solicit for Red Hulk #21, out 3/17:

FALL OF THE HULKS CONCLUSION!

Yes, the caps are in the original. And the solicit for Incredible Hulk #608, out the same day?

FALL OF THE HULKS Conclusion!

I mean, come on now...does anybody at these companies understand the actual meaning of the word "conclusion?" Do they need a better brand of copy writer?

And do they seriously believe that labeling issues as "conclusions" will somehow encourage extra sales? Wasn't everybody into these stories just going to buy them anyway, without the breathless lie? And since they're both conclusions and both come out the same day, what order do I read them in (if i were so inclined?)

BONUS PICK ON MARVEL:

The same month that we get the conclusion of "Fall of the Hulks," Marvel will be putting out issue #1 (of 3) of Fall of the Hulks: The Savage She-Hulks, and issue #3 (of 4) of Fall Of The Hulks: Red Hulk. So, despite the "conclusions" cited above, the damn story is going on for at least two months after its "concluded."

Then again, what else do you expect from the morons who couldn't hold off releasing a one-shot billed as "The Stunning Aftermath Of Captain America Reborn" until, oh, I don't know, until after Captain America Reborn was done? Holding that back a couple of weeks would have killed you, Marvel?

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