Last week, there was a fascinating back and forth on Occasional Superheroine between Valerie and Brian Wood, over the future of single issues versus just releasing brand new stories in trades. To violently summarize, Brian Wood on his LiveJournal asks
Note: this is purely, 110% hypothetical, not based on anything real or actual. But the idea is floated constantly by readers, so I thought I would ask to see what answers I get: Let's suppose a book like DMZ stopped coming out monthly and instead you got a 150-page original graphic novel every seven months or so, same production values as the trades, same everything as the trades. But obviously the cover price would have to go up...So how much would you pay for it? What's the highest that price tag could be before you decide it's too expensive to buy it?
To which Val responds in part:
Of course, this is the model that Vertigo should be doing. At the very most, have 2-3 strong-selling monthly floppies (if any), and everything else would be in graphic novel form right off the bat. Be easier to sell, get them right in the bookstores, easier to market, easier to promote.6 issues for $20. Squarebound, decent paper, suitable for viewing upon your bookshelf.This is indeed the wave of the future.
There are
lots of good thoughts from each in the comments, plus lots of thoughtful responses from others, so take a look to get the full thrust of the arguments.
I thought I'd add a few thoughts of my own. Let me preface by saying I know
absolutely nothing about the sales figures or economics involved, so if there's anybody who actually knows something, please listen to them instead of me.
I'll also confess that some of my skepticism on this issue stems from the
small-c conservative in me, who wants things to remain the way they always were, and doesn't relish change in the way I've purchased my comics for 32+ years. I've done my best to filter that insipid bias out, but you should know where I'm coming from.
My first thought is, this seems like it might be
bad for innovation, for new stories and
new comic creators.
In the long-term, going straight to graphic novel form might make more economic sense, for titles and creators that people are already familiar with.
But what about
new things? Would enough readers who are willing to risk
$2.99 to try out a first issue of
something new be just as willing to pony up
$20? Especially if it's an odd concept or an unknown creative team?
It's easy enough to say, sure, everybody would have been willing to make that investment in
Watchmen. But how much of that is
hindsight? If a brand new graphic novel about unknown characters just turned up on the shelf, would you be willing to risk $20 on something you might not even end up liking?
And if you say, "I'd buy anything by
Alan Moore," well, doesn't that just show that this system might make it
very difficult for new talents to get their work published? Would you be equally willing to risk $20 on something by
John Smith and
John Doe, whom you've never heard of before?
If, instead of a $2.99 issue #1,
Y the Last Man had just turned up on the shelf one day in a five-issue length trade for $14, would it have sold as well? Would as many people have tried it?
Again, try not to look at it with hindsight, already knowing that you liked these comics. A more mainstream example is
DC's
Booster Gold comic, which was not expected to be very good, but surprised people and has gotten generally pretty favorable reviews. Well, if it arrived instead in a 6-issue brick for $20, how many of us would have
just skipped it? I'm thinking a lot.
So I'm concerned that this idea, if not properly executed,
could stifle some projects before they're ever published. Vertigo might be reluctant to give a graphic novel to someone who wasn't already a name, and some worthy projects might not be picked up by readers unwilling to plunk down that much change.
How to properly execute? I'm going to say
don't entirely kill the floppy...release a "first issue" simultaneously with the graphic novel, comprising the first chapter, at a cheap price. Also, DC/Vertigo would have to
be pretty generous with review copies, to "mainstream" critics and bloggers, to get word of mouth out, to encourage people that the trade is worth the price. They should also
heartily embrace digital previews, and not just 4 or 5 pages, but again whole chapters available so folks can see what the book is about. Finally, they would have to
radically revamp the solicit/preview system, because a one-sentence blurb that ends with a question mark is not going to be enough to convince some people to make a big investment.
So color me skeptical...but if you get
full commitment to the steps above,
AND find way to ensure that new talent and new concepts aren't getting
locked out, hey, maybe it will work.
A second, brief point: when Val says "
get them right in the bookstores," I've got to wonder how much
better her bookstores are than the ones I've got around here. In my local
Barnes & Noble and
Waldenbooks, the graphic novel section is a
black hole. It's large but
completely unorganized and impossible to find anything;
maddeningly incomplete, if you're trying to collect runs of things;
infuriatingly random selections; and it seems like nothing ever sells, because 90% of the titles, complete with the same bind splits and creased corners, have been on the shelf for years. If you're lucky enough to be one of the books that gets an endcap display, you might sell...but that seems determined more by what titles have gotten lots of
media attention than by any any rational system (ie, lots and lots of
Civil War and
Death of Captain America and whatever ties into current movies, little
Hernandez Brothers or
Y the Last Man).
If book stores
truly are going to be the savior of the industry, someone might want to tell the bookstores. Because right now they treat graphic novels like
shit.
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Wait a minute...let's look at one sentence again:
