Well, if you recall
yesterday's epic battle,
Superman got his ass kicked by a
TRS-80. No,
seriously.
OK, that just sounds so...odd. So let's journey back to the end of the disco era, when
Bill Gates was just beginning to dream of world domination:
1980. Or: look what
snell found in the quarter bin!:
Wow.Compliments of
Radio Shack?!? A free comic?!?! And no strings attached...except for
DC trying to shove TRS-80's down our throat.
I've seen DC freebie comics before (kids--this was long before anyone had dreamed up
Free Comics Day!), but usually they were
public service type things: the
New Teen Titans telling us not to do drugs, or some such. But I'd
never seen one whose sole purpose was merely a
commercial for some non-DC company.
And this thing is
entirely a commercial for Radio Shack, and its
exciting new affordable computer. Every ad in the book is for Radio Shack and their goods, and the entire story is how the TRS-80 helps Superman save the day. Hell, even the official title of the book is "
Superman in 'The Computers That Saved Metropolis.'"
And that story? Superman shows up at
Ms. Wilson's sixth-grade class, bearing two mysterious boxes, which he describes as "
very special equipment." First, though, Superman gives the class a lecture on the history of the computer, and how important they will be in modern life, including this diagram:

Ahh, advanced computing...Anyway, Superman reveals that the mysterious boxes contain
two TRS-80's for the class!! Why Superman is the delivery boy, and why he's so hot for Radio Shack, is never really explained. Maybe he owned stock...
After a brief distraction to save
Metropolis from a
freak tornado, Superman returns to class, and is challenged by the children to compete against the computers. This is where yesterday's Friday Night Fights starts,
so go take a look if you want to refresh your memory. All set?
So
why did Superman lose? Well, as the cover showed us, our super-villain today is
Major Disaster, and he had one clever-ass plan:



Yes, "
far too obvious" to actually kill him. What a
nimrod. Major Disaster is a loser even in a non-canonical commercial sell-out...
So anyway, the net effect of Disaster's
devious ploy? Superman can't use his super-brain to control his super-powers any more:

So when Major Doofus goes on TV to announce that he's going to unleash 3 disasters upon Metropolis that Superman can't stop, we know the game is up. Except he didn't plan for:
THE COMPUTER WHIZ KIDS (sponsored by Radio Shack...)!!
Yup, Superman is going to have 2 sixth-graders and the
mind-numbingly fast TRS-80 guide him in how to save the day!! Sure, you may have thought the TRS-80 was only good for using
BASIC to
continually scroll dirty words on the screens at your local Radio Shack, but watch it save Metropolis here:



Well, after two more
incredibly tense disasters, Superman effortlessly captures Major Diasaster--
offscreen!! And while talking to the press...well, no more pretense of story here!! Superman just becomes a
complete shill, while cheating
WGBS out of potential advertising income:

Wow. This makes the whole
Hostess Fruit Pie thing look like a
bulwark of ethical integrity, huh?
Let's take a
quick peek at a couple of the completely coincidental ads in this comic:
First, the
very first "
Dummies" book

Next, a big choice to make

Next, why Superman really lost: Networking=magic...and only $500 for a router!

Fianlly, an indication of how little we actually knew about computers in 1980:

Questions: Exactly
how much did DC pull in leasing out America's greatest hero to be a computer huckster? Why Major Disaster, and not a more
recognizable villain? Were there
any other of these commercial sell-outs, with other heroes or other products, that I don't know about?
Well, that concludes our tour of
1980 cross-promtional selling-out, enticing children to beg their parents for "computers" that would be obsolete in 12 nanoseconds. It's hard to imagine such a blatant bit of commercial pandering these days. They were simpler times, those days...Then again, if Superman drinking
Coke a couple of times per issue, or
Spider-Man pointing out the virtues of a
Ford Taurus, can keep the price of our comics from rising above $2.99, well, pander away, gentlemen!!